We are thrilled to unveil our rebrand, marking an exciting chapter in our journey as one of South Africa's leading security company’s.

You might have noticed our bold new colours: orange, white, and black. These vibrant hues replace our former red, white, and black palette, symbolising our commitment to innovation, visibility, and unwavering security.

But why orange?

We anticipated this question, and we're ready with an answer. We chose orange because we understand the hyper-competitive nature of our industry. In a sea of familiar colours, standing out is paramount. Orange radiates energy and demands attention, ensuring our presence is felt wherever security is a priority.

Why rebrand in 2024?

In the wake of the COVID-19 pandemic, as communities began to rebuild and reconnect, we saw an opportune moment for change. With the economy resuming, we seized the chance to introduce our new identity. The timing was perfect for us to execute a rebrand that reflects our forward-thinking approach and commitment to progress.

How will this affect Brinant's image and reputation?

Our journey began with the distinctive combination of black and red, setting us apart in the private security sector. However, as trends evolved and competitors adopted similar colours, we recognised the need for differentiation. Our new orange identity ensures that we remain unmistakable in a crowded marketplace. While our appearance may change, our core values of trust, reliability, and professionalism remain unwavering.

Why should clients be excited about this rebrand?

Change is refreshing, and our transition to orange infuses a fresh, dynamic energy into our brand. It signifies our dedication to evolution and innovation, ultimately benefiting our valued clients. With this rebrand, we renew our promise to provide cutting-edge security solutions tailored to your needs.

Any further comments?

To those who cherished our previous branding, we share your sentiment. It served us well for many years, and we're grateful for the memories it holds. However, as our company expands and evolves alongside our community, it's essential that our brand reflects these changes. We remain committed to serving society with the highest standards of professionalism and integrity.

As we embark on this exciting journey, we invite you to join us in embracing the future of security with Brinant Group. Together, let's build a safer, more vibrant South Africa.